Lipstick or chapstick – and why does it matter?
“I was routinely referred to as a ‘bimbo’ or a ‘bitch’ – too soft or too hard, and presumptuous, besides,” said Carly Fiorina of her stint as the CEO of Hewlett Packard. This double bind is common among professional women. Women judged as masculine (aggressive, assertive, and self-assured) may be respected but not liked. Women judged as feminine (sensitive, agreeable, and community-oriented) may be judged as low on competence, and liked but not respected.